Companies traditionally allocate 14% of their marketing budgets to in-person trade shows, conferences and events. This money is spent in the main on floor space and travel, with very few companies giving any thought or dollars to lead generation prior to the trade show beginning.
Considering 49% of trade show attendees are reported as intending to purchase a product or service from an exhibit, you should be establishing a connection with the prospect at the earliest opportunity, not just waiting for them to walk past your booth!
Are you doing all you can to maximize your return on investment and generate leads from trade show participation?
Why Linked Into Leads?
Linked Into Leads offers a Trade Show Marketing program designed to let you see an increased return on your trade show investment, and to ensure you target the decision makers before the event even starts!
We use LinkedIn as a huge database from which to identify, connect and engage with prospective attendees. It does not matter if you or your company use LinkedIn in any other way, we will do all the legwork for you and pass you the leads prior to the conference!
Our program is specifically designed to:
- Generate leads prior to the show
- Drive booth traffic
- Schedule appointments at the trade show
- Allow for optimized follow up post conference
We work with companies from all industries attending a vast array of trade shows. The trade show must have over 600 attendees or 50 exhibitors to have the best ROI from our actions.
Whether you are a new LinkedIn user or a pro, we will work with you to ensure you reach your goals and see measurable results from the time and money spent on planning for and attending the trade show.
LinkedIn Campaigns (From $1997 per month) – Our trade show marketing solution helps you connect with your prospects in a non-salesy way and position you as a trusted authority in your industry, and someone they have already developed a relationship with prior to the trade show happening. We take 90% of the work off your plate by identifying, connecting and scheduling appointments with prospects. Think of us as your outsourced sales and marketing team that will ensure you are not waiting at an empty booth ever again!
We have developed a LinkedIn Campaign process that takes the guess work out of leveraging LinkedIn as a Lead Generation tool. Our process involves a 3 phase approach that includes:
- The Foundation (Personal & Business Profile Makeovers)
- Lead Targeting (Project Discovery, Market Research & Strategy)
- Lead Development (Campaign Execution, Monitoring & Reporting)