Getting laser focused…even if you have a service or product that can serve everyone..everywhere…is critical to success in using LinkedIn to prospect. We work with our clients to “pick one” niche…while remembering, there's a difference between limiting what you do and limiting what you talk about. Knowing that 90% of the buyer’s journey may be complete before your prospects contact you and the limited attention span of people in general today in a digital world, your first impression needs to clearly outline who you serve, how you serve them, why they should trust you and how they can find out more about the products/services you offer.

In order the leverage the full power of LinkedIn, it is critical that you grow your 1st degree network consistently with targeted prospects. By doing so, you are building a “list” and have the ability to message those prospects with value-added messaging. We work with our clients to reach out to their desired clients and “get connected”. From there, we put together a focused messaging strategy to turn those prospects into “Marketing Qualified Leads”. 74% of prospects chose the company that was first to help them along their buyer’s journey. So, our goal is to proactively connect you with prospective buyers using an outbound strategy without any ad spend required.

If you are selling B2B products or services, it’s likely that your sales cycle is weeks long (if not months) and may involve multiple decision makers. What works in “real life” also works online. So, we work with our clients to build authentic relationships with their network and convert them into an email list or onto a discovery call using the only 2 funnels B2B companies need….an Authority Funnel and an Appointment Funnel. The key to our clients success is in how we track the data (replies) and strategically customize messaging that is authentic and focused on solving the challenges of your target audience. Our secret sauce is in our ability to scale these outbound messaging efforts. 🙂